In my skin Clinic, I have several great moisturizers. I try to find ingredients that provide moisture for the skin and won’t clog pores. Some of them actually TREAT the skin like my Peptide Moisturizer and my Oxygen Mask.
Did you know that a moisturizer’s thickness/viscosity is NOT indicative of how moisturizing it will actually be on your skin? In fact, how thick a product is has almost NO influence on its moisturizing/hydration potential.
The ability of a moisturizer to achieve its primary objective – moisture & hydration – all depends on the lipids/emollients and humectants used in the formula (with other actives playing a role as well). Whereas viscosity/thickness is predominantly based on what emulsifiers, gums, and/or polymers we use in the emulsion.
Meaning, you can have a thinner formula that is DEEPLY moisturizing or a very thick formula that doesn’t do much in the way of increasing moisture levels.
So why do we formulate these products with varying levels of viscosity? Consumer perception! If someone bought a moisturizer intended for deep hydration and the formula was thin, the consumer would THINK it wasn’t enough. It’s all psychological! The same goes for a hair conditioner. It could be thinner and highly nourishing to the hair, but because it was thin you’d think it wasn’t doing its job.
Fascinating isn’t it? When I formulate I like to create the best performing product first and foremost, and then think about consumer perception and how I can meet that without sacrificing my product integrity. Science will always fuel my formulaic architecture standards before anything else.